Specially formulated to brighten white coats. It contains unique violet enhancement pigments that help eliminate brown & yellow tones from your pet's coat. Leaves a lingering sweet, cotton candy scent. For dogs & cats with white/ light coats, including puppies & kittens from 12 weeks old. Free from: Alcohol, Parabens, PEGs.

1. Wet your puppy's coat with warm water.
2. Apply the shampoo and massage gently into a lather.
3. Rinse your puppy's coat thoroughly with clean water.
4. Dry your puppy's coat until completely dry. Should the shampoo come into contact with your puppy's eyes, rinse well with clean water.

Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Coconut Diethanolamide, Polyquarternium-7, Sodium Chloride, Cetrimonium Chloride, Parfum, Phenoxyethanol and Methyl Violet 10B. Vegan formula.

• Perfect for white or light coats as it eliminates brown & yellow tones.
• Contains conditioning agents for a soft & smooth coat.
• Sweet, cotton candy scent.