Triple distilled, twice charred, for a rich, smooth taste. Charring is an age-old method for invigorating barrels to intensify the taste. Jameson Select Reserve is a tribute to the coopers, who painstakingly give their bourbon barrels an additional charring to reveal their untold richness and complexity. Because every barrel contains secrets, the trick is coaxing them out.

Get groceries at in-store prices

Shop over 10,000 of your Pick n Pay favourites

Your groceries delivered in under an hour