Achieve beautifully cool, platinum tones with Milkshake Icy Blonde Shampoo, specially formulated for very light blonde and platinum hair. This powerful toning shampoo helps neutralise unwanted yellow and brassy tones while gently cleansing and nourishing the hair. Free from SLES and parabens, it leaves hair soft, shiny, and healthy-looking with a stunning icy, ash finish.